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		<title>5 &#8216;Verbal Staging&#8217; Statements Sellers Should Make</title>
		<link>http://www.pingryhillhomes.com/blog/5-verbal-staging-statements-sellers-should-make/</link>
		<comments>http://www.pingryhillhomes.com/blog/5-verbal-staging-statements-sellers-should-make/#comments</comments>
		<pubDate>Fri, 18 May 2012 13:00:50 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pingryhillhomes.com/?p=2415</guid>
		<description><![CDATA[Tara from Trulia.com had a great article: A few weeks back, we talked all about (and I mean all about!) statements sellers should avoid making while they’re engaged in what I like to call ‘verbal staging:’drafting the listing description and marketing materials that create prospective buyers’ expectations about your home.  Though the subject started a rollicking conversation, many [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;">Tara from Trulia.com had a great article:</span></p>
<p><span style="font-size: medium;">A few weeks back, we talked all about (and I mean all about!) statements sellers should avoid making while they’re engaged in what I like to call <a href="http://www.trulia.com/blog/taranelson/2012/04/what_sellers_say_vs_what_buyers_hear" target="_blank">‘verbal staging:’</a>drafting the listing description and marketing materials that create prospective buyers’ expectations about your home. </span></p>
<p><span style="font-size: medium;">Though the subject started a rollicking conversation, many of you posed the sensible follow-up question:</span></p>
<div><span style="font-size: medium;">Okay &#8211; then what should sellers say??</span></p>
<div><span style="font-size: medium;">As you might have guessed, I have some thoughts on that matter, too!  Here are 5 ‘verbal staging’ statements sellers should at least seriously consider making, when they’re working with their agent to market their home for sale:</span></p>
<div><span style="font-size: medium;">1.  Do Tell: Anything in or around your home that is ‘new’ (or nearly so). To a buyer, seeing features, amenities and appliances described as new-ish creates several connotations beyond the dictionary meaning of the word:  </span></p>
<div>
<ul>
<li><span style="font-size: medium;">‘New’ implies modern: in look and functionality. New appliances, furnaces, and finishes like paint and flooring simply have efficiencies, functions and an aesthetic style that older ones don’t.  </span></li>
<li><span style="font-size: medium;">‘New’ implies clean: the suggestion is that even the most germaphobic buyer won’t have to fumigate the place with various disinfectant sprays to expunge decades&#8217; worth of cooties (imaginary or otherwise).</span></li>
<li><span style="font-size: medium;">‘New’ implies less work for your home’s eventual buyers &#8211; especially if what’s new is a necessity that home buyers often have to buy before they can move in or a cosmetic item that home buyers often like to replace (i.e., carpet, paint, fridge, etc.).</span></li>
</ul>
<div><span style="font-size: medium;">That said, you should actually avoid using the word ‘new’  - unless something has been installed since you’ve moved out, and has truly never been lived in or with. Better to specify &#8216;recently remodeled,&#8217; &#8216;installed this year,&#8217; or &#8216;updated in 2011,&#8217; to avoid legal problems later.</span></p>
<div><span style="font-size: medium;">Think broadly when you’re thinking about how to apply this advice &#8211; work with your agent to determine whether to call out anything that’s new-ish about your home, whether that be appliances, a recent kitchen remodel, paint or landscaping. For that matter, look beyond your home with this point, to anything new in the neighborhood that might be relevant to buyers-to-be, like a new school, park, subway station, shopping strip or Farmer’s Market.</span></p>
<div><span style="font-size: medium;">2.  Do Tell: Your home’s dominant features. Ask yourself: what’s the very best thing about this place?  Then ask again until you have maybe a handful of items. That handful of things may contain great fodder for your home’s marketing materials. </span><span style="font-size: medium;">If you have to choose, prioritize features that (a) visitors to your home often comment on, and/or (b) that you have immensely enjoyed while living in the place.  And think outside the box: consider things like the light, the floor plan flow, the amazing block parties, the Zen you achieve sitting in your garden, the smells and sounds and the nearby attractions you haunt. (Did I already mention the neighborhood Farmer’s Market?)</span></p>
<div><span style="font-size: medium;">3.  Do Tell: Anything that’s exceptional about your home &#8211; the things that differentiate your home from the competition. Is your home larger or does it have more bedrooms than the average home in your neck of the woods?  Is your lot bigger or more private? Is your home a ‘regular’ sale in a sea of short sales, or the lowest priced listing in your super-chic subdivision? Does it have panoramic water views in an area where most homes overlook a canyon?  No rear neighbors where most properties are surrounded?</span></p>
<div><span style="font-size: medium;">I’m not suggesting that if you live in an Agrestic-style tract of cookie-cutter homes, that you stretch to find something &#8211; anything! &#8211; you can say about how your home is different.  But you’d be amazed at how many home listings fail to point out the differentiators buyers really do care about.  </span></p>
<div><span style="font-size: medium;">Don&#8217;t let your home&#8217;s listing be one of those. To avoid that dire fate, it might be helpful to take notes when you ask prospective listing agents for their first impressions of your home as compared to others in the area. Another strategy is to revisit your listing description after your agent has collected the feedback of Open House hunters. What you&#8217;re looking for is not something to exaggerate into a stunning selling point; rather, the goal is to find something that’s unique about your home relative to other nearby or competitive properties. </span></p>
<div>
<div><span style="font-size: medium;">4.  Do Tell: The features your home has that you know buyers crave. If your home has uniquely compelling features compared with its competition, then say so. But even if your home’s features are not so unique, if it has some nuts-and-bolts features that give it wide desirability for a large segment of buyers in your area, it behooves you to express and emphasize them.</span></p>
<div><span style="font-size: medium;">If people buy homes in your area because of its great school district and family-friendly activities, then mention the big, level backyard; the play structure and the fenced/covered pool. If your target buyers are looking for chic, car-free, urban living, talk about the Whole Foods Market and the gym on the ground floor of your building and the multiple public transport options within spitting distance. </span></p>
<div><span style="font-size: medium;">Here’s where it’s good to mention any such features your home has that you know buyers in your area tend to look for that may be pleasantly surprising to those who just see your home onliner. This may include the actual size of very large rooms, the fact that you have a living room and a den, or all the amazing built-ins and customizations you’ve had professionally installed in your kitchen, closets, office, workshop, craft room or garage.</span></p>
<div><span style="font-size: medium;">5.  Do Tell: Incentives, extras and details that make the transaction easier or more favorable than a buyer would expect. If you or anyone else is providing any sort of bonus or incentive that promises to make the transaction even a small amount less expensive, smoother, easier or faster than the norm in your area, call it out!  </span></p>
<div><span style="font-size: medium;">This may include:</span></p>
<div>
<ul>
<li><span style="font-size: medium;">HOA or closing cost credits paid by you (or your bank or relocation company)</span></li>
<li><span style="font-size: medium;">Personal property you’re willing to leave behind (i.e., furniture, electronics, yard equipment)</span></li>
<li><span style="font-size: medium;">Your willingness to finance part or all of the sale price</span></li>
<li><span style="font-size: medium;">The fact that your listing is not a short sale or foreclosure - or anything else of this sort.</span></li>
</ul>
<div><span style="font-size: medium;">Because you’re probably not nearly as well versed in what area buyers expect from a transaction as your agent is, this is one particular area in which you should look to your agent for strategic counsel.</span></p>
<div><span style="font-size: medium;">Insider Secret: Keep in mind that prospective buyers may only see a few lines of your home&#8217;s description online, and may not be able to see everything that would go on a flyer, or even the detailed or agent-only remarks that local agents can see on MLS listings. So after you talk with your agent about which of these ‘verbal staging’ points to include, it&#8217;s important to actually view your home&#8217;s online listings to ensure that buyers can actually see the important points.</span></p>
<div><span style="font-size: medium;">Agents:  Besides the basics (beds, baths, square feet and the like), what home descriptors fall into your bucket of things you must include in a listing description or property flyer?</span></div>
</div>
<div></div>
<div><span style="font-size: medium;"><a href="http://www.trulia.com/blog/taranelson/2012/05/5_verbal_staging_statements_sellers_should_make" target="_blank">READ ORIGINAL ARTICLE HERE</a></span></div>
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		<title>National Housing Starts Rose To 717,000 In April</title>
		<link>http://www.pingryhillhomes.com/blog/national-housing-starts-rose-to-717000-in-april/</link>
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		<pubDate>Thu, 17 May 2012 13:00:57 +0000</pubDate>
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		<guid isPermaLink="false">http://www.pingryhillhomes.com/?p=2412</guid>
		<description><![CDATA[U.S. builders started work on more homes and apartments last month and requested more permits to build single-family homes. The increases suggest the battered housing market is healing. The Commerce Department said Wednesday that builders broke ground in April at a seasonally adjusted annual pace of 717,000 homes. That&#8217;s a 2.6 percent increase from an [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bankerandtradesman.com/news150027.html"><img class="alignnone  wp-image-2413" title="Banker &amp; Tradesman" src="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/Banker-Tradesman.jpg" alt="" width="444" height="70" /></a></p>
<p>U.S. builders started work on more homes and apartments last month and requested more permits to build single-family homes. The increases suggest the battered housing market is healing.</p>
<p>The Commerce Department said Wednesday that builders broke ground in April at a seasonally adjusted annual pace of 717,000 homes. That&#8217;s a 2.6 percent increase from an upwardly revised March figure and near January&#8217;s three-year high of 720,000. Construction rose for both single-family homes and apartments.</p>
<p>Building permits, a gauge of future construction, fell last month from a 3 ½ year high to a seasonally adjusted annual rate of 715,000. But that was because of a 23 percent drop in the volatile apartment category. Permits for single-family homes rose almost 2 percent.</p>
<p>Even with the gains, the rate of construction and the level of permits requested remain roughly half the pace considered healthy. But the increase, along with rising builder confidence and stronger job growth, is a hopeful sign that the home market may finally be starting to recover nearly five years after the housing bubble burst.</p>
<p>&#8220;We continue to believe that the bottom has been put in for housing &#8230; and while improvement will not be vicious nor rapid, improvement it still will be,&#8221; said Dan Greenhaus, chief economic strategist at BTIG, an institutional brokerage.</p>
<p>Builders have grown more confident since last fall, in part because more people have expressed interest in buying a home. In May, builder optimism rose to the highest level in five years, according to the National Association of Home Builders/Wells Fargo builder sentiment index.</p>
<p>Homebuilders reported improving sales and higher traffic from prospective buyers, the survey showed. A gauge measuring confidence in sales over the next six months also increased.</p>
<p>Recent job gains have likely made it easier for more Americans to purchase a home. Employers have added 1 million jobs in the past five months. And unemployment has dropped a full percentage point since August, from 9.1 percent to 8.1 percent in April.</p>
<p>Mortgage rates, meanwhile, have fallen to record lows, making home-buying more affordable. Still, many would-be buyers are having difficulty qualifying for home loans or can&#8217;t afford larger down payments required by banks.</p>
<p>Though new homes represent just 20 percent of the overall home market, they have an outsize impact on the economy. Each home built creates an average of three jobs for a year and generates about $90,000 in taxes, according to the National Association of Home Builders.</p>
<p>There are some hurdles to a smooth recovery: Builders are struggling to compete with deeply discounted foreclosures and short sales &#8211; when lenders allow homes to be sold for less than what&#8217;s owed on the mortgage.</p>
<p>Another reason sales have fallen is that previously occupied homes have become a better deal than new homes. The median price of a new home is about 30 percent higher than the median price for a re-sale. That&#8217;s nearly twice the markup typical in a healthy housing market.</p>
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		<title>Color Palettes Made Easy</title>
		<link>http://www.pingryhillhomes.com/blog/color-palettes-made-easy/</link>
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		<pubDate>Wed, 16 May 2012 18:45:20 +0000</pubDate>
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		<description><![CDATA[Color Palettes Made Easy Need a pleasing color palette for your home decor? Just look around you! From works of art to stylish scarves, gorgeous color combinations are everywhere. Choose a colorful piece by an artist or designer, and the work is done for you.]]></description>
			<content:encoded><![CDATA[<h1>Color Palettes Made Easy</h1>
<p><a href="http://www.hgtv.com/decorating/color-palettes-made-easy/pictures/index.html"><img class="alignnone  wp-image-2409" title="Color-Guide_plate-palette_s4x3_lg" src="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/Color-Guide_plate-palette_s4x3_lg1.jpg" alt="" width="431" height="323" /></a></p>
<p><span style="font-size: medium;">Need a pleasing color palette for your home decor? Just look around you! From works of art to stylish scarves, gorgeous color combinations are everywhere. Choose a colorful piece by an artist or designer, and the work is done for you.</span></p>
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		<title>TOWN MEETING TONIGHT!!</title>
		<link>http://www.pingryhillhomes.com/blog/town-meeting-tonight/</link>
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		<pubDate>Mon, 14 May 2012 15:58:47 +0000</pubDate>
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		<description><![CDATA[TOWN MEETING TONIGHT! 7:00 PM. Please vote to accept Haymeadow Lane and Old Farm Way as town roads so we can continue the school bus service and get the proper maintenance of the road (snow plowing, street sweeping, drain cleaning, etc.)]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;">TOWN MEETING TONIGHT! 7:00 PM. Please vote to accept Haymeadow Lane and Old Farm Way as town roads so we can continue the school bus service and get the proper maintenance of the road (snow plowing, street sweeping, drain cleaning, etc.)</span></p>
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		<title>Sandy Pond Swimming Lessons</title>
		<link>http://www.pingryhillhomes.com/blog/sandy-pond-swimming-lessons/</link>
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		<pubDate>Sat, 12 May 2012 13:00:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.pingryhillhomes.com/?p=2393</guid>
		<description><![CDATA[&#160; Our cute little swimming spot, Sandy Pond, has swimming lessons available for town residents starting at $55 per session.  Interested? Click here for more information!]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p><a href="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/sandypond5.jpg"><img class="alignnone  wp-image-2394" title="sandypond5" src="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/sandypond5-1024x681.jpg" alt="" width="524" height="349" /></a></p>
<p><span style="font-size: medium;">Our cute little swimming spot, Sandy Pond, has swimming lessons available for town residents starting at $55 per session. </span></p>
<p><span style="font-size: medium;">Interested? Click<a href="http://www.ayer.ma.us/Pages/AyerMA_ParksRec/swimreg.pdf" target="_blank"> here</a> for more information!</span></p>
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		<title>Model Home for Sale</title>
		<link>http://www.pingryhillhomes.com/blog/model-home-for-sale/</link>
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		<pubDate>Fri, 11 May 2012 15:39:33 +0000</pubDate>
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		<description><![CDATA[Pingry Hill Model Home for Sale with first floor master bedroom. Fabulous open floor plan Youll love it! Vaulted Ceiling &#38; skylites in Huge kitchen/dining area open to bright 4 Season Room with lots of windows, FR with gas fireplace and hardwood floors. Three bedrooms with full bath on second level. Finished Basement with two huge [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.trulia.com/property/3082861585-6-Snake-Hill-Rd-Ayer-MA-01432"><img class="alignnone  wp-image-2400" title="AltheaII_sunroom2" src="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/AltheaII_sunroom2-1024x768.jpg" alt="" width="491" height="368" /></a></p>
<p><span style="font-size: medium;">Pingry Hill Model Home for Sale with first floor master bedroom. Fabulous open</span><wbr><span style="font-size: medium;"> floor plan Youll love it! Vaulted Ceiling &amp; skylites in Huge kitchen/dining area open to bright 4 Season Room with lots of windows, FR with gas fireplace and hardwood floors. </span></wbr></p>
<p><span style="font-size: medium;">Three bedrooms with full bath on second level. Finished Basement with two huge walk in closets. </span></p>
<p><span style="font-size: medium;">Tons of upgrades: $466,135 to duplicate this house in Phase III. Come by to see for yourself.</span></p>
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		<title>Rising Home Prices: Coming To A Market Near You</title>
		<link>http://www.pingryhillhomes.com/blog/rising-home-prices-coming-to-a-market-near-you/</link>
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		<pubDate>Fri, 11 May 2012 13:00:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.pingryhillhomes.com/?p=2388</guid>
		<description><![CDATA[Rising Home Prices: Coming to a Market Near You One month ago, we introduced the Trulia Price Monitor and Trulia Rent Monitor as the earliest leading indicators of how asking prices and rents are trending nationally and locally. So what happened to prices and rents in April? April’s Price Rise Makes a Three-Month Streak Nationally, housing prices have bottomed [...]]]></description>
			<content:encoded><![CDATA[<h1><a title="Rising Home Prices: Coming to a Market Near You" href="http://pro.truliablog.com/industry-2/rising-home-prices-coming-to-a-market-near-you-2/" rel="bookmark">Rising Home Prices: Coming to a Market Near You</a></h1>
<p>One month ago, we introduced the<a href="http://info.trulia.com/trulia-price-and-rent-monitor" target="_blank"> Trulia Price Monitor</a> and <a href="http://info.trulia.com/trulia-price-and-rent-monitor" target="_blank">Trulia Rent Monitor</a> as the earliest leading indicators of how asking prices and rents are trending nationally and locally. So what happened to prices and rents in April?</p>
<h3>April’s Price Rise Makes a Three-Month Streak</h3>
<p>Nationally, housing prices have bottomed and are on the rise. Asking prices on<a href="http://www.trulia.com/" target="_blank">for-sale homes</a> were 1.9% higher in April than one quarter ago. A 0.5% month-over-month rise in April, on top of month-over-month price increases in March and February, makes for three months in a row of rising asking prices, after adjusting for typical seasonal trends. In fact, prices have been stable or rising for the past eight months, except for a dip in December 2011. This marks a new milestone: asking prices were 0.2% higher in April than a year ago. Before April, prices were still falling year-over-year.</p>
<p><img title="Trulia Price Monitor - Line Graph - April 2012" src="http://trends.truliablog.com/wp/wp-content/uploads/2012/05/Trulia-Price-Monitor_Line-Graph_April-2012.jpg" alt="Trulia Price Monitor - Line Graph - April 2012" width="488" height="356" /></p>
<p>Not only are rising prices starting to look like a real trend: they’re also coming to a market near you — if they haven’t already. Asking prices increased year-over-year in 44 out of the 100 largest metropolitan areas, with <a href="http://www.trulia.com/FL/Miami/" target="_blank">Miami</a> and<a href="http://www.trulia.com/AZ/Phoenix/" target="_blank">Phoenix</a> leading the charge.</p>
<p>Why these markets? One factor is job growth, which boosts housing demand. Miami, Phoenix, Warren-Troy-Farmington Hills (suburban <a href="http://www.trulia.com/MI/Detroit/" target="_blank">Detroit</a>) and <a href="http://www.trulia.com/CO/Denver/" target="_blank">Denver</a>all saw strong employment gains in the past year. Another factor is the big price declines after the bubble, which attracted house hunters and investors searching for bargains to those markets. Most of the metros with the largest price increases in the last year had huge price declines during the bust, including Phoenix, Warren-Troy-Farmington Hills and the four Florida metros in the top ten. But among the metros with the largest price <em>declines </em>over the past year, only three–<a href="http://www.trulia.com/CA/Sacramento/" target="_blank">Sacramento</a>, <a href="http://www.trulia.com/NV/Las_Vegas/" target="_blank">Las Vegas </a>and <a href="http://www.trulia.com/CA/Fresno/" target="_blank">Fresno</a>–had huge overall price drops after the bubble burst.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/Price-Increases.jpg"><img title="Top 10 Metros With Largest Price Increases" src="http://pro.truliablog.com/files/2012/05/Price-Increases.jpg" alt="" width="444" height="282" /></a></p>
<p><a href="http://pro.truliablog.com/files/2012/05/Price-Declines.jpg"><img title="Top 10 Metros With Largest Price Declines" src="http://pro.truliablog.com/files/2012/05/Price-Declines.jpg" alt="" width="443" height="285" /></a>Note: <em>Rankings based on the year-over-year changes in asking price among the 100 largest U.S. metropolitan areas.</em></p>
<p>Seattleites, take heart: in the most recent quarter, most of the metros with year-over-over price declines have turned around. Prices rose quarter over quarter in 92 of the 100 largest metros, including in <a href="http://www.trulia.com/WA/Seattle/" target="_blank">Seattle</a>, Las Vegas and<a href="http://www.trulia.com/GA/Atlanta/" target="_blank">Atlanta</a>.</p>
<h3>Rents Keep Marching Upward</h3>
<p><a href="http://www.trulia.com/rent/" target="_blank">Rental</a> demand remains strong, with rents rising 5.6% nationally year over year. One reason for this continuous climb is job growth, as the metros with the largest rent increases tend to have fast job growth, like San Francisco and<a href="http://www.trulia.com/CA/San_Jose/" target="_blank">San Jose</a>. But another reason why <a href="http://www.trulia.com/rent/" target="_blank">rents</a> keep going up is the decline in homeownership: <a href="http://www.trulia.com/foreclosure/" target="_blank">foreclosures</a> forced some owners to become renters, while tight credit and the weak job market put homeownership out of reach for many others. The result: rents have risen even while prices were falling, and now that prices are rising, rents are rising even faster.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/Rent-Increases.jpg"><img title="Top 10 Metros With Largest Rent Increases" src="http://pro.truliablog.com/files/2012/05/Rent-Increases.jpg" alt="" width="450" height="283" /></a>Note: <em>Rankings based on the year-over-year changes in asking rents among the largest U.S. metropolitan areas.</em></p>
<h3>Let’s Get Local: What About Prices and Rents in My Neighborhood?</h3>
<p>Even within a metro area, neighborhoods have their own price and rent trends. This month we looked at trends within five large metros: <a href="http://www.trulia.com/NY/New_York/" target="_blank">New York</a>, <a href="http://www.trulia.com/CA/Los_Angeles/" target="_blank">Los Angeles</a>, <a href="http://www.trulia.com/IL/Chicago/" target="_blank">Chicago</a>, <a href="http://www.trulia.com/DC/Washington/" target="_blank">Washington DC</a> and the <a href="http://www.trulia.com/CA/San_Francisco/" target="_blank">San Francisco</a> Bay Area.</p>
<p>In the New York area, prices rose year over year in Brooklyn, Manhattan and Staten Island, while declining in the rest of the region. But rents rose everywhere – both in the City and suburban areas.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/New-York.jpg"><img title="New York City Area" src="http://pro.truliablog.com/files/2012/05/New-York.jpg" alt="" width="490" height="281" /></a><em>Note: In these tables, asterisks (*) denote areas where sample sizes are too small to report year-over-year changes in rents.</em></p>
<p>In Los Angeles, asking prices increased only in the downtown area. Prices fell elsewhere throughout the region, most of all in Long Beach. As in New York, though, rents rose throughout the region, except for Long Beach, with downtown LA experiencing both the biggest increases in prices and rents.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/LA.jpg"><img title="Los Angeles" src="http://pro.truliablog.com/files/2012/05/LA.jpg" alt="" width="494" height="351" /></a></p>
<div>
<p>In Chicago, asking prices fell in all areas, but the northern and southern suburbs fared worst.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/Chicago.jpg"><img title="Chicago" src="http://pro.truliablog.com/files/2012/05/Chicago.jpg" alt="" width="490" height="206" /></a></p>
<p>In the Washington DC area, prices rose throughout the region, though least in Prince George’s County, MD.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/Washington.jpg"><img title="Washington DC" src="http://pro.truliablog.com/files/2012/05/Washington.jpg" alt="" width="494" height="238" /></a><em>Note: Fairfax county includes Falls Church and Fairfax cities. Prince William county includes Manassas and Manassas Park cities.</em></p>
<p>Finally, in the San Francisco Bay Area, rents were on a tear, rising more than 10% in San Francisco itself, San Mateo county and Alameda county. But asking prices were up in San Francisco while down in Oakland.</p>
<p><a href="http://pro.truliablog.com/files/2012/05/San-Francisco.jpg"><img title="San Francisco Bay Area" src="http://pro.truliablog.com/files/2012/05/San-Francisco.jpg" alt="" width="494" height="217" /></a></p>
<p>What patterns emerge? Among these large metros, the most central urban areas tend to have larger price increases (or smaller declines) than suburban areas, but there are exceptions – and there’s no general pattern across the US overall. In the Atlanta region, prices year on year were down less (-2.9%) in Atlanta (404 area code) than in the suburban areas (-5.5%, outside the 404 area code). However, in the Seattle region, prices year on year were down more (-6.6%) in Seattle itself (206 area code) – than on the Eastside (-5.2%, 425 area code). But what the quarter-over-quarter trend tells us is that it’s going to get harder to find neighborhoods where prices are declining.</p>
<p>Will the rise in asking prices and rents continue next month? Check back in on Tuesday, June 5, 2012 at 10AM ET to find out when we release the findings from May.</p>
<p><em>How did we put this report together? To recap the methodology, the Trulia Price Monitor and the Trulia Rent Monitor track asking home prices and rents on a monthly basis, adjusting for the changing composition of listed homes. The Trulia Price Monitor also accounts for the <a href="http://trends.truliablog.com/2012/03/springtime-for-housing/" target="_blank">regular seasonal fluctuations</a> in asking prices in order to reveal the underlying trend in prices. The Monitors can detect price movements at least three months before the major sales-price indexes do.<a href="http://trends.truliablog.com/2012/04/trulia-price-and-rent-monitor/">Last month’s post</a> explains how the Monitors compare with other price indexes out there, and our <a href="http://info.trulia.com/download/Trulia+Price+and+Rent+Monitors+FAQ.pdf">FAQs</a> provide all the technical details.</em></p>
</div>
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		<title>Staging Your Home IS IMPORTANT!</title>
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		<pubDate>Thu, 10 May 2012 13:00:21 +0000</pubDate>
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		<description><![CDATA[Staging Your Home Before Selling By ExpertRealEstateTips A good first impression can attract potential buyers even better than a low price. When you are selling your own home, make sure your house is in top selling condition. Clear away clutter, depersonalize , rearrange furniture, and make your home welcoming. However, if it&#8217;s obviously a family [...]]]></description>
			<content:encoded><![CDATA[<h1>Staging Your Home Before Selling</h1>
<div>By ExpertRealEstateTips</div>
<div></div>
<div>A good first impression can attract potential buyers even better than a low price. When you are selling your own home, make sure your house is in top selling condition. Clear away clutter, depersonalize , rearrange furniture, and make your home welcoming. However, if it&#8217;s obviously a family home, don&#8217;t be afraid to show a few photos, or have kids furniture. When selling, show off the best features of your home. Watch this Expert Real Estate Tips video for more home staging help.</div>
<div></div>
<div><a href="http://youtu.be/NnKuQExrI2A">Staging Your Home</a></div>
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		<title>Should You Buy A New Home or an Old Home?</title>
		<link>http://www.pingryhillhomes.com/blog/should-you-buy-a-new-home-or-an-old-home/</link>
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		<pubDate>Wed, 09 May 2012 13:00:12 +0000</pubDate>
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		<description><![CDATA[REAL ESTATE Should you buy an old or new home? By Marcie Geffner • Bankrate.com Highlights Older home will need new roof, windows and heating-and-cooling system. Most homes built from 1940s to 1980s are standard models. Newer home may have bigger closets and bathrooms, but a smaller lot. Most homebuyers naturally focus on the price and location [...]]]></description>
			<content:encoded><![CDATA[<div>REAL ESTATE</div>
<h1>Should you buy an old or new home?</h1>
<div>By <a href="mailto:editors@bankrate.com">Marcie Geffner</a> • Bankrate.com</div>
<div><img src="http://www.brimg.net/images/MortgageGeneric_5_sml.jpg" alt="" /></p>
<div>Highlights</div>
<ul id="StoryHighlights">
<li>Older home will need new roof, windows and heating-and-cooling system.</li>
<li>Most homes built from 1940s to 1980s are standard models.</li>
<li>Newer home may have bigger closets and bathrooms, but a smaller lot.</li>
</ul>
</div>
<p>Most homebuyers naturally focus on the price and location of the home they want to purchase. But the home&#8217;s condition, which is partially a function of its age, should also be an important consideration.</p>
<p><a href="http://www.bankrate.com/finance/real-estate/how-long-will-your-house-last-1.aspx">Age considerations</a> tend to be the &#8220;least important&#8221; for most <a href="http://www.bankrate.com/finance/mortgages/how-do-i-find-the-best-rate-on-a-mortgage.aspx">homebuyers</a>, but for perhaps half of them, age should be &#8220;higher on the list,&#8221; says Jason Burkholder, broker at Weichert, Realtors &#8212; Engle &amp; Hambright in Lancaster, Pa.</p>
<h2>Old house may mean old components</h2>
<p>A key question for buyers should be when the home&#8217;s major components were last replaced and <a href="http://www.bankrate.com/finance/money-guides/10-quick-ways-to-upgrade-your-home-1.aspx">upgraded</a>. If those components are more than, say, a decade old, buyers should factor the cost of replacement into their decision to purchase that home.</p>
<p>&#8220;If it&#8217;s a 50-year-old house, but the roof, furnace, central air, wiring and plumbing are less than 10 years old, does it really matter that it&#8217;s a 50-year-old house? If it has been maintained and upgraded, the age is rather irrelevant,&#8221; Burkholder says.</p>
<p>A <a href="http://www.bankrate.com/finance/real-estate/model-home-a-showpiece-with-hidden-flaws.aspx">newer home might be neglected or full of cheap fixtures</a> just as an older home might be in good condition and packed with upgrades. Yet more often, the newer home will be more contemporary and less in need of immediate repairs while the older home will be out of style and have at least some deferred maintenance.</p>
<p>The cost of repairs, maintenance, replacements and upgrades tends to make older homes less desirable, and thus more affordable than newer residences, even though the savings at the time of purchase is often offset over time. Repairs don&#8217;t create a return on the investment, and few improvements recapture 100 percent of the cost. Some improvements recapture only about half the outlay. (Remodeling magazine&#8217;s annual &#8220;Cost vs. Value&#8221; <a href="http://www.remodeling.hw.net/2009/costvsvalue/national.aspx" rel="nofollow" target="_blank">report</a> offers a wealth of data about the cost of and return on home improvements.)</p>
<p>Read more: <a href="http://www.bankrate.com/finance/real-estate/should-you-buy-an-old-or-new-home-1.aspx#ixzz1uJP53hBt">Should you buy an old or new home?</a></p>
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		<title>How Exciting! Our Kerry-Lynn is Getting Framed!</title>
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		<pubDate>Tue, 08 May 2012 19:48:12 +0000</pubDate>
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		<description><![CDATA[We are so excited to be building this new plan (the first one in our neighborhood of gorgeous homes!). Check out our Kerry-Lynn plan. 4 bedrooms, 2 full baths and over 2,000SF of living space. For guess how much? UNDER $400,000!!! And on an acre lot. And with granite, hardwood, tile, stainless steel appliances, gas [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: medium;"><a href="http://www.pingryhillhomes.com/residences/kerry-lynn/"><img class="alignnone  wp-image-2376" title="KerryLynn-out 1" src="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/KerryLynn-out-1-1024x764.jpg" alt="" width="491" height="366" /></a></span></p>
<p><span style="font-size: medium;"><a href="http://www.pingryhillhomes.com/residences/kerry-lynn/"><img class="alignnone  wp-image-2375" title="Kerry-Lynn_out2" src="http://www.pingryhillhomes.com/wp-content/uploads/2012/05/Kerry-Lynn_out2-1024x764.jpg" alt="" width="491" height="366" /></a></span></p>
<p><span style="font-size: medium;">We are so excited to be building this new plan (the first one in our neighborhood of gorgeous homes!). Check out our <a href="http://www.pingryhillhomes.com/residences/kerry-lynn/" target="_blank">Kerry-Lynn</a> plan. 4 bedrooms, 2 full baths and over 2,000SF of living space. For guess how much? UNDER $400,000!!! And on an acre lot. And with granite, hardwood, tile, stainless steel appliances, gas fireplace and central air conditioning. Wow!</span></p>
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